12 Best Email Marketing WordPress Plugins
Did you that in 2015 there were around 2.6 billion email users? In under four years, that figure is expected to grow to 2.9 billion. That means one-third of the world’s population will be using email by 2019.
Despite those impressive figures, there remain a few organizations who believe that sending commercial messages directly to their customers through email is either obsolete, ineffective, or only for major corporations.
Email marketing campaigns are neither obsolete or ineffective.
For starters, 59% of B2B marketers surveyed for Crain’s BtoB Magazine proclaim that email is the most effective channel for generating revenue. McKinsey & Company discovered, in their research, email is actually a more effective way in acquiring customers than social media. In fact, email is almost 40 times that of Facebook and Twitter combined.
But, don’t you have to be a large company to enjoy the benefits of email marketing? Not necessarily.
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